Ayyuka ya ce, “Yadda abokin ciniki ke kwance kayan waya yawanci shine abu na ƙarshe da mai ƙirar kayan gargajiya ke ɗauka.Amma ga Apple, akwatin marufi mai rahusa ya cancanci a kula da shi kamar iPhone, iPad, da Macbook mai girma da ya ƙunshi..”Apple yana ba da mahimmanci ga akwatin marufi da alama ba shi da mahimmanci, kuma ta hanyar haɓaka marufi akai-akai, yana biyan buƙatun abokan ciniki daban-daban bisa “aiki” da “kyakkyawan ƙayatarwa”.